In the first quarter of 2010, the household appliance industry continued the rapid recovery momentum in the fourth quarter of last year, the industry's prosperity was greatly improved, the policy effect of promoting household appliance consumption continued to expand, the recovery of household appliance exports accelerated, the industry efficiency improved significantly, and all indicators were improving. direction change.
The home appliance industry must comprehensively analyze the situation, keep a clear head, strive to seize opportunities, speed up the transformation of the development mode, vigorously strengthen technological innovation, promote industrial upgrading, and change its low-end position in the global home appliance value chain.
The policy effect is very obvious
According to the report on the prosperity index of the household appliances industry of China Economics, in the first quarter of 2010, the prosperity index of the household appliances industry of China was 99.6 points, an increase of 1.8 points over the previous quarter, which has exceeded the average level of 2008.
"In the first quarter of this year, the home appliance industry is operating very well. The market is booming, production and sales are booming, corporate profits have increased, and manufacturers are full of confidence. It can be said that it has achieved a 'good start'." Jiang Feng, chairman of the China Household Electrical Appliances Association, said in an interview with reporters, The China Economic Home Appliance Industry Prosperity Index more accurately reflects the continuous positive development trend of the home appliance industry.
Since the beginning of this year, the home appliance market has shown a boom in both domestic and foreign sales. Not only domestic demand is booming, but exports have also achieved recovery growth, which has driven the continuous improvement of the industry's production and operation conditions. The year-on-year growth rate of major economic indicators such as prices has further improved compared with the previous quarter.
The performance of some leading home appliance companies in the first quarter was also very bright. Hefei Sanyo (600983, stock bar) is expected to increase its net profit by more than 50% year-on-year in the first quarter. From January to March 2010, TCL Group's global LCD TV sales reached 1,927,200 units, a year-on-year increase of 60.77%.
"The good development momentum of the home appliance industry mainly benefits from the policy factors introduced by the state to support the development of the home appliance industry." Jiang Feng said that my country's rural market has huge potential and good growth potential. The policy of "home appliances to the countryside" promoted the rapid development of the rural market, aroused the purchasing enthusiasm of rural consumers, accelerated the pace of popularization of home appliances, and provided major development opportunities for home appliance enterprises. The penetration rate of household appliances in the urban market is very high, and the “trade-in” policy for household appliances has effectively stimulated consumption of upgrading and upgrading, and promoted the adjustment of the product structure of the household appliance industry.
According to the data released by Frontier, in the first quarter of this year, my country sold 16.033 million units of home appliances to the countryside, achieving sales of 31.67 billion yuan, an increase of 4.9 times and 6.9 times year-on-year respectively. As of February 4, the nine pilot provinces and cities had recycled 6.425 million old home appliances, sold 5.876 million new home appliances, dismantled 3.129 million old home appliances, and achieved sales of 23.25 billion yuan.
"This year, the state not only continued to implement the policies of 'home appliances to the countryside', 'trade-in home appliances', energy-saving products benefiting the people, etc., but also adjusted and improved relevant policies and further strengthened policy efforts, which has a great impact on the development of the entire home appliance industry. Jiang Feng believes that on the basis of a good start this year, the positive effects of these policies will be further released.
Just taking the "home appliances to the countryside" policy as an example, not only has the scope of implementation expanded, but also the variety of products has become more abundant, and the lower price limit has also been greatly increased. At present, the newly added "home appliances to the countryside" subsidy varieties are concentrated in 6 types of products: electric bicycles, range hoods, gas stoves, electric pressure cookers, rice cookers, and DVD players. The higher subsidy limit ranges from 65 yuan to 338 yuan. There are 13 types of household appliances in 10 categories and 13 varieties included in the policy of "Home Appliances Going to the Countryside" in all regions, and farmers have a greater right to choose. In addition, since January 1, 2010, my country has included the employees of state-owned farms and forest farms into the implementation scope of the "home appliances to the countryside" policy.
Accelerate the pace of technological innovation
"The current production and operation of the home appliance industry is in good condition, especially with a large increase in profits. We should be clear-headed and deal with it calmly." Jiang Feng said that the higher growth rate of various indicators in the first quarter of this year was based on the industry development in the same period last year. Above the lower growth rate, at the same time, factors such as rising raw material prices are putting greater pressure on the operation of the home appliance industry. More importantly, under the impact of the international financial crisis, the long-standing problems of my country's home appliance industry, such as unreasonable structure and slow industrial upgrading, have been fully exposed. If the home appliance industry wants to maintain its competitive position and seek further development, it must speed up the transformation of its development mode, vigorously strengthen technological innovation, and promote industrial upgrading. , energy-saving and environmentally friendly development model.
"Independent innovation is a powerful driving force for economic growth and enterprise development. Only by speeding up independent innovation can we be in an invincible position and enterprises can achieve greater development. China's home appliance industry has realized that if it can't be the key to high-end products as soon as possible. If breakthroughs are made in technology research and development, it will be difficult to change the low-end position in the global home appliance value chain, and it will be difficult to realize the leap from a big home appliance country to a home appliance power country." Jiang Feng said that the China Household Electrical Appliances Association should conscientiously implement the "Light Industry Adjustment and Revitalization Plan" ", "Guiding Opinions on the Transformation and Upgrading of the Household Appliance Industry", to lead the industry to further step out of the impact of the international financial crisis and achieve leapfrog development. Promoting technological innovation in the industry will be a major starting point for the work of the Home Appliance Association.
It is reported that China Household Electrical Appliances Association will strive to provide services for enterprises to strengthen technological innovation. The specific measures include reorganizing the technical committee of the association. The technical committee is composed of technical leaders of the enterprise and relevant experts. Enterprise technicians build a platform for communication and provide consulting services for industry technology development; according to the requirements of the Ministry of Science and Technology, China Household Electrical Appliances Association is forming a home appliance innovation and technology alliance with the Light Industry Federation. The research and development direction of the enterprise will strive for more government funds to support projects; when the conditions are ripe, the China Household Electrical Appliances Association also plans to set up a science and technology development fund.
Energy conservation and environmental protection is the main direction of technological progress in the home appliance industry at present. In particular, the countdown to the replacement of HCFCs in my country's air-conditioning industry has begun, and companies are very concerned about the specific progress of this work. Jiang Feng revealed that at present, one of the key tasks of the association is to prepare the "Management Plan for the Elimination of HCFCs in China's Room Air Conditioner Industry". To obtain more support from the Montreal Multilateral Fund for air-conditioning companies, to achieve the goal of China's implementation of the Montreal Protocol. At the same time, in the research and development of HCFCs replacement technology, the association should also play an organizational, coordinating and guiding role, promote the joint development of the industry, establish a technical cooperation alliance for HCFCs replacement, and give full play to the overall strength of the industry in the process of HCFCs replacement technology research and development. It is necessary to insist on independent research and development, so that the alternative technology has China's independent intellectual property rights, and prevent it from being controlled by others. While carrying out the alternative work, it is necessary to promote the improvement of the energy-saving level of the air-conditioning industry and promote the technological progress of the air-conditioning industry.